A little bit of history about

From a tiny eBay store to a small but multi-divisioned doll company, Affordable Designs is now Affordable Designs - Canada... the little doll company that could.


In 1999, Denis Bastien came up with "Affordable Designs" as a store name for his eBay offerings.  At such time he was designing/sewing limited edition outfits to fit fashion dolls the  likes of Mel Odom's Gene Marshall.  Soon after the first Affordable Designs' website was created.



After many limited edition outfits, some one-of-a-kind commissions, a few doll conventions, and a few miniature accessory sets it was decided that the company would start selling sewing pattern versions of Denis Bastien's designs.

 Then came some collaborations with other doll companies which broaden Bastien's experience in designing as well as manufacturing.  It became obvious that Affordable Designs' next step would be to start producing/manufacturing some items.  The "PUZZLES" line of separates ( no longer in production ) came next with garments, accessories, and shoes for fashion dolls.


Although it was never in the plans for Affordable Designs to produce its own dolls the opportunity presented itself in 2004 and the Leeann doll line was added to the mix with its own website and its own bag of opportunities and wonderful experiences.



Then Leeann needed some friends.  And they needed to be articulated.


 Since then new friends continue to be added.  What started as a one doll line quickly turned into an entire group of friends.  LEEANN, LENNY, LENEDA, LEROY, LINLIN, LIANG, LOULOU, LOUISE, LUKE, and LEONA are quite the happy bunch.

Then came the idea of expanding again in 2013 with a new line of resin ball jointed dolls calls BeJu Dolls ( no longer in production ).



In 2019, after deciding to semi-retire after a fun run in the doll world, the business started an intermittent dance of being "open for business" when we are in Canada and "being temporarily closed" while we enjoy the south of France six month each year.  

In 2024, after 25 years "playing dolls" with the world, "Affordable Desings - Canada" has proven against all odds we truly are "The little doll company that could".